Turbocharging Time to Value: How ColdIQ Doubled Client Onboarding Speeds
ColdIQ helps B2B companies enhance their sales prospecting using AI and software. They offer services like email infrastructure setup, audience research, and campaign optimization to kickstart GTM motions.
to first outreach
faster client onboarding
accurate leads per click
The Customer
ColdIQ specializes in providing advanced outbound email solutions designed to enhance business outreach and engagement. Their service offers personalized email campaigns, automated follow-ups, and detailed analytics to optimize conversion. They work with B2B clients from all manner of industries doing at least $100K/month in revenue.
The Challenge
ColdIQ has a sophisticated suite of sales tools, a deep understanding of how to use them and significant expertise in B2B outbound - all of this helps them provide value to their clients. However, because each new client comes with a new industry and ICP, they have previously struggled with lengthy onboarding processes and inefficient prospect list generation, which delayed their time to market.
Telescope in Action
By making Telescope a focal point of their onboarding workflow, they were able to combat this issue.
Up until Telescope they had taken notes from a client call, built a list asynchronously in a spreadsheet, shared the spreadsheet with the client and waited for independent feedback from the client before repeating this process until it worked. As you can imagine this could sometimes take weeks.
But with Telescope they were able to cut out a lot of steps by using the platform live together with the client on their first call. They would fine-tune the model by reviewing leads synchronously - the fact that all the data was in one user-friendly package made it effortless to train both the model and the team on what the client was looking for.
Results
50% Faster Campaign Launch
The main goal for an agency like ColdIQ is to increase the number of client relationships. By using Telescope in their onboarding process, not only were they able to get more clients, they were able to reduce the time it took to launch a client's outbound campaign by 50%.
Rapid ICP Understanding and Targeting
By being able to understand clients' ICPs almost immediately, ColdIQ would start outreaching on behalf of their clients in just the second week working with them. Not only that, they were able to find highly accurate leads even for niche markets. They noticed that because Telescope used natural language search instead of keywords and filters, they were able to reach those hard to find ICPs accurately, and quickly.
Expanding into Niche Markets
Telescope opened up new target markets and provided access to companies that were previously hard to find through traditional keywords.
Summary
By using Telescope, ColdIQ were able to provide value for their clients in half the time it normally took them. They were also able to target niche markets and again provide outsized bottom-line value to their clients. Telescope outperformed incumbent players in the industry and helped generate and capture more value for their clients.
"Telescope is a go-to-market tool that drastically decreases the time to market. It helps get you that first prospect list as quickly, targeted, and precise as possible. In two words: time saver."Telescope is a go-to-market tool that drastically decreases the time to market. It helps get you that first prospect list as quickly, targeted, and precise as possible. In two words: time saver.”
Dan Rosenthal
Head of Operations @ ColdIQ
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